Interesting study recently came out showing that fatty foods can be as addictive as hard drugs. As someone who has watched numerous friends and family members struggle with changing eating habits over the years, this is not surprising at all.  One of the people involved in the study made a very interesting comparison between modern food and cocaine.

“We make our food very similar to cocaine now,” he says.

Coca leaves have been used since ancient times, he points out, but people learned to purify or alter cocaine to deliver it more efficiently to their brains (by injecting or smoking it, for instance). This made the drug more addictive.

According to Wang, food has evolved in a similar way. “We purify our food,” he says. “Our ancestors ate whole grains, but we’re eating white bread. American Indians ate corn; we eat corn syrup.”

Very interesting stuff.  Makes me happy that Modmarket is doing its part to be a solution in this whole food mess rather than part of the problem.

Tags: addictive, drugs, fast food, fatty foods, study, whole grains