We often say, when someone wants a flatbread, they go to modmarket.  When they want a burrito, they go to Chipotle.  Like mM, Chipotle tries really hard to serve the highest quality ingredients and change the expectation that people have of the quality of fast food.  Check out this interview with Steve Els, the founder of Chipotle.

Tags: chipotle, expectation, fast food, flatbread, quality food