Posts Tagged ‘obesity’


Who Can You Trust?

Wow, after reading this article in the NYT about the government’s involvement in marketing unhealthy foods, our jaws are on the floor.  The article is rife with points that deserve mentioning such as the incredible unhealthiness of Domino’s Pizza and other major food chains and a US government so cumbersome that while the first lady leads a national campaign to fight obesity, groups in the Department of Agriculture receive millions in funding to help find ways to make Americans more unhealthy.  And don’t even get us started on US government employees, essentially functioning as lobbyists for private industry, getting paid 600k in salary by taxpayers!

Most shocking of all though, was that the article illustrated the true power that advertising has on the eating habits of Americans.  And when the US government throws its weight around in the marketing department, their power to influence our eating behavior increases exponentially.  It shouldn’t be surprising, but it seemed as though food-interest groups like Dairy Management will not only jump onboard with any data that casts their products in a positive light, but actually frame multi-year national ad campaigns around studies that are skeptical at best.  The sad fact is that the public just can’t trust the messages coming from the current “food industry establishment.”  And this not only includes the companies and interest groups that turned real food into a processed industry, but also the government itself.  We believe real change will occur in the food industry only when the majority of the population becomes educated on the basics of what food is and should be –  fuel and nourishment for our bodies.  But even when the population becomes educated, it will take transparency and honesty on the part of food companies and food producers to allow an educated public to make informed, nutritionally sound decisions.

Thinnest states today are like the fattest states in 1991

From our friends at Treehugger.com

“Both images–taken from the F Is For Fat report [PDF]–show obesity trends in the US among adults, the top from 1991 and the bottom from 2007-2009.

The lightest blue areas have less than 10% obesity rates, the next two blue shades represent 10-20% obesity rates. This is where we were in 1991, with no state in the US (which reported data, the white areas didn’t report) having greater than 20% obesity.

The purple is 20-25% obesity, followed by red at 25-30% and orange at greater than 30%. Note that only one state in the 2007-2009 timeframe, Colorado, is in the blue range.

Today our statistically thinnest state has a 19.1% obesity rate among adults, combined obese and overweight is 55.6%. Our fattest, Mississippi (which was also in the bulging ranks twenty years ago) has an obesity rate of 33.8%, and a combined rate of 68.6%.”

I find this fascinating.  In 20 years, as a nation, we have gotten A LOT fatter.  In the same period of time health care costs have skyrocketed, cancer rates have risen, etc etc.  Coincidence?  I think not.  When I go to the grocery store now, all I can find is heavily processed food if I stray from the perimeter of the store (and even there it is getting pretty bad these days).  EVERYTHING has sugar added to it.  Even at places like Whole Foods, the majority of the foods sold are decidedly not whole.  I have made crackers before.  Pretty easy recipe, flour, salt, yeast, water.  Try finding crackers in the grocery store that have less than 20 ingredients.  We really have no idea what effect all of this processed food has on the body – it is all too new.  One thing we do know is that people are eating a lot more of it and obesity rates are blowing up.  This has to change.


Eat Healthy, Save On Healthcare Costs

File this one in the ‘well that makes sense’ category.  A new study was released today which showed that 9.1% of ALL healthcare spending is related to obesity.  This is up from 6.5% in 1998.  Click here to read the article.

If more people ate the kinds of foods we are serving up at modmarket, our country could save billions of dollars in health care costs.  More importantly, I think all the people who were no longer obese would feel a lot better too! (more…)